Golden Tower Hotel & Spa | City stay in Florence | Book Now

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Golden Tower Hotel & Spa Florence Kitchen photo The lobby of the hotel

Golden Tower Hotel & Spa Florence Room photo A suite at the Hotel de France

Golden Tower Hotel & Spa Florence Facilities photo A room at the hotel

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Key details

About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123

Steps from Piazza della Signoria

Perfect

9.3

9.7

/10

4.9

4.8

Loved by Golden Tower Hotel & Spa guests

Attentive staff
Delicious breakfast
Spotlessly clean rooms
Excellent location

"Every detail of our room was impressive- the his & hers armoire that lit up upon opening (bathrobes & slippers inside)."

Maryland Traveler from United States

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"The duplex suite was beautiful and perfect for our needs as a group of three (and side note- the infuser scent they use is incredible)."

Jessie K from United Kingdom

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"Located on a quiet street in the historic center."

Marisol from United States

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Amenities

Golden Tower Hotel & Spa offers an exceptional experience in the historic Strozzi Tower, situated in Piazza Strozzi. Guests can access the only spa in the city's historic center, the Golden Spa, which includes a whirlpool bath, sauna, and Turkish bath. This luxury hotel is served by valet parking for guests' convenience, located in a designated pedestrian zone.

Rooms

The hotel features thirty rooms and suites across eleven types, ensuring a variety of accommodation options. The Tower Idro room includes a jacuzzi, combining historical charm with modern comforts in a 25 square meter space. The Golden Suite stands out with 51 square meters, two rooms, and private access to the Golden Spa for an exclusive wellness experience.

Location

Golden Tower Hotel & Spa sits in Piazza Strozzi, just minutes away from major attractions like the Uffizi Gallery and Ponte Vecchio. Shoppers can explore prestigious fashion avenues such as Via Tornabuoni and Via Roma, all within a short walking distance. This central location allows easy access to the artistic masterpieces of Florence, enhancing the travel experience.

Wellness

The Golden Spa offers tailored wellness programs, massages, and beauty treatments to guests, creating a serene escape in the heart of the city. The spa is fully equipped with amenities including emotional showers and a beauty center for skincare treatments. Couples can reserve the spa for an exclusive hour, enhancing privacy during their wellness journey.

Business & Accessibility

Golden Tower Hotel & Spa is equipped to accommodate business travelers with essential amenities and services. The intimate atmosphere of the hotel provides various meeting spaces suitable for small gatherings. Family rooms and accessible rooms ensure that all guests can enjoy their stay comfortably.

Highlights

Location: Piazza Strozzi, near Uffizi Gallery

Rooms: 30 rooms and suites available

Wellness: Golden Spa with Turkish bath

Valet Parking: Available in a pedestrian zone

Must-do experiences

Visit the San Lorenzo Market for fresh produce and Tuscan specialties.
Try the Ribollita soup at Trattoria Mario for an authentic taste.
Explore the lesser-known Bardini Garden for stunning views of Florence.
Attend a cooking class at Cordon Bleu and learn Tuscan recipes.
Stroll through Oltrarno and discover artisan workshops and shops.

Location: Perfect

9.8/10Review score

See hotel location on map

Guest Emotional Experience

Away at HomeHome away

“From arrival until departure we were welcomed and made to feel at home.”

Moira M from United Kingdom

Shine on SocialsPicture perfect!

“The hotel was beautiful and in a great location for shopping, exploring and proximity to the city's historical sites.”

Margaret from United States

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Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.

Deluxe Double Room Spa Bath Tower

2 persons

280 sq. feet

1 King-size bed

Heating

Air conditioning

room details

Deluxe Double or Twin Room Tower

2 persons

280 sq. feet

1 King-size bed

Heating

Bathtub

room details

Basic Single Room

2 persons

185 sq. feet

1 Single bed

Shower

Heating

room details

Classic Double or Twin Room

2 persons

195 sq. feet

1 King-size bed

Heating

Bathtub

room details

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Check Dates & Room Rates

See what's available for your travel dates

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

Facilities: Perfect

9.2/10Review score

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Luggage storage
Locker room
Lift
Coffee shop
Smoke detectors
Fire extinguishers
Key card access

Guest Parking

Electric kettle

Services

Paid airport shuttle
Valet parking
Room service
Housekeeping
Car hire
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink

Dining

In-room breakfast
Snack bar
Bar/ Lounge area

Business

Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots
Babysitting/Child services
Children's menu

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Spa & Leisure

Leisure/ TV room
Spa & wellness centre
Sauna
Turkish bath
Steam room
Jacuzzi
Pedicure
Manicure
Waxing
Body scrub
Facial
Treatment room
Back massage
Head massage
Full body massage
Foot massage
Make up services

Room features

Air conditioning
Heating
Mini-bar
Soundproofed rooms
Sitting area
Tea and coffee facilities
Mirror
Armchair
Ironing facilities

Bathroom

Free toiletries
Bathroom telephone

Self-catering

Electric kettle

Bedroom

Down comforter

Media

Flat-screen TV
Direct dial telephone
AM/FM alarm clock

Room decor

Parquet floor

Golden Tower Hotel & Spa Location

Piazza Strozzi 11/R, Florence, Italy, 50123

Map view

Piazza Strozzi 11/R, Florence, Italy, 50123

City landmarks

Square

Piazza del Duomo

2100 ft

Square

Piazzale Michelangelo

1.2 mi

Church

Cathedral of Santa Maria del Fiore

2400 ft

Museum

Galleria dell'Accademia

3600 ft

Museum

Pitti Palace

2600 ft

Market

Mercato Centrale

2900 ft

Church

Basilica of Santa Croce in Florence

3700 ft

Landmark

The Boboli Gardens

3700 ft

Museum

Bargello National Museum

2100 ft

Museum

Riccardi Medici Palace

2300 ft

Museum

San Marco Museum

3900 ft

Museum

Museo Galileo

2200 ft

Church

Ognissanti Church

2300 ft

Museum

Medici Chapel

2100 ft

Church

Brunelleschi's Dome

2400 ft

Museum

Leonardo da Vinci Interactive Museum

3300 ft

Nearby

Museum

Gallerie Degli Uffizi

1900 ft

Bridge

Ponte Vecchio

1200 ft

Square

Piazza della Signoria

1500 ft

Museum

Palazzo Vecchio

1500 ft

Landmark

Campanile di Giotto

1700 ft

Museum

Strozzi Palace

700 ft

Church

Basilica of Santa Maria Novella

1500 ft

Museum

Museum of Opera of Saint Maria of Fiore

1700 ft

Square

Piazza della Repubblica

800 ft

Church

Battistero di San Giovanni

1500 ft

Church

Church and Museum of Orsanmichele

1100 ft

Piazza della Signoria

Loggia dei Lanzi

1500 ft

Store

Via de' Tornabuoni

800 ft

Restaurants

Odeon Bistro

500 ft

Piazza Degli Strozzi 8r

Restaurante Il Latini

1200 ft

Via Dei Palchetti 6/r

Temakinho Florence Strozzi

200 ft

Piazza degli Strozzi 14/15 Rosso

Yab

400 ft

5 Via dei Sassetti

Fattoria Rossi Firenze

400 ft

Piazza De' Davanzati 3 R

PaStation Firenze

300 ft

Via Porta Rossa 64

Ristorante OLIVIERO 1962

700 ft

Via delle Terme 51/R Near Via Tornabuoni

Rooster Restaurant Firenze

800 ft

Via Porta Rossa

Explore Florence

Local Highlights

Ponte Vecchio

5 minutes' walk

Iconic bridge lined with shops, famous for its picturesque views. A must-visit for its historical significance and unique charm.

Galleria degli Uffizi

7 minutes' walk

Prestigious art museum housing masterpieces by Michelangelo and Botticelli. Book tickets in advance for a guided experience.

Piazza della Signoria

6 minutes' walk

Historic square featuring stunning sculptures and the imposing Palazzo Vecchio. A lively spot for culture and local gatherings.

Cathedral of Santa Maria del Fiore

9 minutes' walk

Florence's iconic cathedral with its striking dome, remarkable architecture, and impressive intricate details throughout.

Biking along the Arno River

15 minutes' bike ride

Scenic biking routes available near the Arno. Rent bikes to enjoy the picturesque views at your own pace.

Spa Retreat at the Hotel

0 minutes' walk

On-site spa offers relaxation treatments. Perfect for unwinding after exploring the city, with options for couples or solo sessions.

La Bussola

2 minutes' walk

Italian cuisine with fresh seafood and seasonal ingredients. Cozy ambiance, ideal for a casual dining experience.

Odeon Bistro

2 minutes' walk

Charming bistro offering classic Tuscan dishes. Perfect for lunch with outdoor seating for people-watching.

Ristorante OLIVIERO 1962

3 minutes' walk

Elegant dining with a sophisticated menu featuring local specialties. Reservations recommended for a special occasion.

Teatro della Pergola

15 minutes' walk

Historic theater hosting various performances. Check schedules for musicals and plays while in Florence.

Jazz Club Firenze

10 minutes' walk

Lively venue featuring live jazz music performances. Enjoy a drink while soaking in the vibrant atmosphere of local talent.

Getting around

City Centre

Florence5 min · 1400 ft

Airports

Peretola (FLR)11 min · 4.5 mi

Galileo Galilei (PSA)122 min · 50.5 mi

Train

Florence Santa Maria Novella Railway Station10 min · 2700 ft

Bus

Bus stop3 min · 700 ft

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Property information and rules

Check-in

from 15:00-23:59

Check-out

until 12 pm

Guest Parking

Public parking is possible at a location nearby at EUR 45 per day.

Internet

Wireless internet is available in for free.

Breakfast

All visitors are offered a continental breakfast for a fee.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are not allowed.

Languages

English, German, Spanish, Italian, Dutch, Romanian, Japanese, Turkish, Albanian

Year renovated:

2009

Number of floors:

Number of rooms:

Former name

Golden Hotel Florence

Guest Ratings & Reviews

Real Guest Experiences & Ratings

Review summary

Based on recent reviews

Guests consistently praise the Golden Tower Hotel & Spa's central location, finding it easy to walk to attractions like the Ponte Vecchio and the Duomo. The rooms are often described as spacious, with some featuring desirable amenities such as a coffee machine and a double shower. A few guests have noted noise issues in specific suites, but many appreciate the overall value, particularly during the off-season, along with the rich breakfast offering continental options and smoothies.

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Review score

Based on 658 verified reviews

9.6/10

Perfect

98%

Recommend

Location

9.8/10

Staff

9.8/10

Paid Wi-Fi

8.4/10

Value for money

8.9/10

Pros

Perfect location

Comfortable room

Helpful staff

Good breakfast

Cons

Awkward bathroom

Steep spa fee

Poor mobile connection

Liam from Ireland

Couple

deluxe double or twin room

3 nights in November 2025

Reviewed:February 15, 2026

6/10

reasonable experience

helpful staffcentral locationclean roomhigh noiseuncomfortable mattressold furniture

the staff was helpful. i appreciated the location. it was central and allowed for easy walking to various attractions. the room size was good and it was clean.

the noise levels were high. i could hear every step from the room above. the scraping of chairs was constant. the mattresses were old and uncomfortable.

0 Helpful

William from United Kingdom

Family with children

Deluxe Double or Twin Room

4 nights in November 2025

Reviewed:January 19, 2026

9/10

central locationvalet parkingvarious options

The location was central. Valet parking was very efficient. The breakfast had a wide variety of options, including fresh fruit and cooked-to-order eggs. The staff provided great coffee service.

The spa only allowed adults, so children could not use the pool.

0 Helpful

Adrian from Germany

Couple

Deluxe Double or Twin Room

3 nights in November 2025

Reviewed:January 13, 2026

9/10

Excellent Location, Great Staff

ample storagecoffee machinedouble shower

I stayed in a luxury room and found ample storage for clothing. There was a coffee machine in the room. The double shower was AMAZING!!!

0 Helpful

Dennis from United States

Couple

junior suite

3 nights in November 2025

Reviewed:January 11, 2026

9/10

double showercentral location

the staff was helpful (especially during check-in). my room included a double walk-in shower. i slept very well in the comfy bed. the hotel's central location made exploring convenient.

the parking was quite expensive at €45 per day.

0 Helpful

Alexander from Germany

Family with children

Deluxe Double or Twin Room

3 nights in November 2025

Reviewed:January 04, 2026

6/10

Mixed Feelings About the Stay

good locationearly morning noiselimited menu

The hotel location was quite good. It was easy to reach main attractions.

Our room was located near a service area, so there was a lot of noise early in the morning (around 6 AM), , made it hard to sleep well. I also noticed the room service menu was quite limited (I expected more options).

0 Helpful

jason from united kingdom

Couple

deluxe double or twin room

4 nights in November 2025

Reviewed:December 21, 2025

9.3/10

excellent city center stay

helpful staffcentral locationdim lighting

The staff was helpful. the hotel location is close to many attractions. I found it easy to walk everywhere. the room had ample storage. It also featured a coffee machine. the double shower was fantastic. Fluffy towels were in abundance.

the room lighting was dim, especially in the bathroom, making makeup application difficult.

Service

10/10

Front desk staff was friendly and helpful. They enjoy their job. breakfast staff were efficient. special mention goes to one staff member. He is very knowledgeable about the building and its history.

Dining

9/10

The buffet breakfast offered adequate choices. i could request items, and they would prepare them for me. i saw gluten-free, dairy-free french toast available. the bar area was beautiful. I sat there to recap the day with a cocktail.

Facilities

9/10

The hotel includes a spa. massages are available onsite. i saw original features throughout the building. They have been sympathetically restored. rooms are silent. there are robes available in each room.

0 Helpful

Dennis from Germany

Single

Deluxe Double or Twin Room

4 nights in August 2025

Reviewed:October 15, 2025

6/10

acceptable stay with some drawbacks

helpful staffoutdated atmospherejacuzzi service

the staff was helpful . they provided assistance with directions and local attractions.

i found the spa area disappointing. it lacked proper maintenance (specifically, the jacuzzi was out of service) and the overall atmosphere felt outdated.

0 Helpful

Questions of the users

About Golden Tower Hotel & Spa

Can you confirm if the spa facilities are currently available for guests?

10 January 2024

The spa is open daily from 15:00 to 20:00. Guests can enjoy complimentary access, but reservations are required for one-hour sessions. Please note that guests under 18 are not permitted.

What parking options are available for guests arriving by car?

15 February 2024

There is a partnership with a local garage, offering parking at a rate of €45 per night for cars, minivans, or SUVs, with car valet service included.

What steps should I take if I haven't received my booking confirmation?

22 March 2024

If confirmation emails are not received, it is advisable to reach out by providing your name and arrival date or contacting customer care for assistance.

Are there any family-friendly accommodations available, such as connecting rooms?

5 April 2024

Connecting rooms are available but must be reserved in advance to ensure availability for families.

How far is the hotel from major attractions like the statue of David, and what are the taxi fares from the airport?

18 May 2024

The statue of David is just a 10-minute walk from the hotel. Taxi fare from Florence Airport to the hotel is approximately €28 to €30 one way, with higher rates at night.

Can invoices be issued for company bookings?

12 June 2024

Invoices can be prepared for company accommodations upon providing the necessary billing information at check-in.

Is there a porter service and elevator access available at the hotel?

25 July 2024

Porter service is available, and there are elevators for guest convenience, located at ground level.

What kind of breakfast options are available for guests?

30 August 2024

An International Buffet Breakfast is served, offering a range of choices including both continental and hot English breakfast options.

What amenities are provided in terms of room features?

10 September 2024

All rooms are equipped with air conditioning, free Wi-Fi, LCD TVs, minibars (with charges), and complimentary coffee makers among other high-quality amenities.

What is the cost associated with using the spa facilities, and is breakfast included in room rates?

22 October 2024

Access to the spa involves a reservation for €75 per hour for exclusive use, while a buffet breakfast is included with room bookings.