Golden Tower Hotel & Spa Florence Kitchen photo The lobby of the hotelGolden Tower Hotel & Spa Florence Room photo A suite at the Hotel de FranceGolden Tower Hotel & Spa Florence Facilities photo A room at the hotel
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From216US$ /night
Check-in
01May2026Select date
Check-out
02May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123
-
Steps from Piazza della Signoria
Perfect
9.3
9.7
/10
4.9
4.8
/5

Amenities

Golden Tower Hotel & Spa offers an exceptional experience in the historic Strozzi Tower, situated in Piazza Strozzi. Guests can access the only spa in the city's historic center, the Golden Spa, which includes a whirlpool bath, sauna, and Turkish bath. This luxury hotel is served by valet parking for guests' convenience, located in a designated pedestrian zone.

Rooms

The hotel features thirty rooms and suites across eleven types, ensuring a variety of accommodation options. The Tower Idro room includes a jacuzzi, combining historical charm with modern comforts in a 25 square meter space. The Golden Suite stands out with 51 square meters, two rooms, and private access to the Golden Spa for an exclusive wellness experience.

Location

Golden Tower Hotel & Spa sits in Piazza Strozzi, just minutes away from major attractions like the Uffizi Gallery and Ponte Vecchio. Shoppers can explore prestigious fashion avenues such as Via Tornabuoni and Via Roma, all within a short walking distance. This central location allows easy access to the artistic masterpieces of Florence, enhancing the travel experience.

Wellness

The Golden Spa offers tailored wellness programs, massages, and beauty treatments to guests, creating a serene escape in the heart of the city. The spa is fully equipped with amenities including emotional showers and a beauty center for skincare treatments. Couples can reserve the spa for an exclusive hour, enhancing privacy during their wellness journey.

Business & Accessibility

Golden Tower Hotel & Spa is equipped to accommodate business travelers with essential amenities and services. The intimate atmosphere of the hotel provides various meeting spaces suitable for small gatherings. Family rooms and accessible rooms ensure that all guests can enjoy their stay comfortably.

Highlights

Location: Piazza Strozzi, near Uffizi Gallery

Rooms: 30 rooms and suites available

Wellness: Golden Spa with Turkish bath

Valet Parking: Available in a pedestrian zone

Must-do experiences

  • Visit the San Lorenzo Market for fresh produce and Tuscan specialties.
  • Try the Ribollita soup at Trattoria Mario for an authentic taste.
  • Explore the lesser-known Bardini Garden for stunning views of Florence.
  • Attend a cooking class at Cordon Bleu and learn Tuscan recipes.
  • Stroll through Oltrarno and discover artisan workshops and shops.
View all

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Deluxe Double Room Spa Bath Tower
2 persons
280 sq. feet 
1 King-size bed
Heating
Air conditioning
Deluxe Double or Twin Room Tower
2 persons
280 sq. feet 
1 King-size bed
Heating
Bathtub
Basic Single Room
2 persons
185 sq. feet 
1 Single bed
Shower
Heating
Classic Double or Twin Room
2 persons
195 sq. feet 
1 King-size bed
Heating
Bathtub
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Check Dates & Room Rates

See what's available for your travel dates

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay
Facilities: Perfect
9.2/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Locker room
  • Lift
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Children's menu

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Spa & wellness centre
  • Sauna
  • Turkish bath
  • Steam room
  • Jacuzzi
  • Pedicure
  • Manicure
  • Waxing
  • Body scrub
  • Facial
  • Treatment room
  • Back massage
  • Head massage
  • Full body massage
  • Foot massage
  • Make up services

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Mirror
  • Armchair
  • Ironing facilities

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle

Bedroom

  • Down comforter

Media

  • Flat-screen TV
  • Direct dial telephone
  • AM/FM alarm clock

Room decor

  • Parquet floor
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Golden Tower Hotel & Spa Location

Piazza Strozzi 11/R, Florence, Italy, 50123
Map view
Piazza Strozzi 11/R, Florence, Italy, 50123
Nearby
Museum
Gallerie Degli Uffizi
1900 ft
Bridge
Ponte Vecchio
1200 ft
Square
Piazza della Signoria
1500 ft
Museum
Palazzo Vecchio
1500 ft
Landmark
Campanile di Giotto
1700 ft
Museum
Strozzi Palace
700 ft
Church
Basilica of Santa Maria Novella
1500 ft
Museum
Museum of Opera of Saint Maria of Fiore
1700 ft
Square
Piazza della Repubblica
800 ft
Church
Battistero di San Giovanni
1500 ft
Church
Church and Museum of Orsanmichele
1100 ft
Piazza della Signoria
Loggia dei Lanzi
1500 ft
Store
Via de' Tornabuoni
800 ft
Restaurants
Odeon Bistro
500 ft
Piazza Degli Strozzi 8r
Restaurante Il Latini
1200 ft
Via Dei Palchetti 6/r
Temakinho Florence Strozzi
200 ft
Piazza degli Strozzi 14/15 Rosso
Yab
400 ft
5 Via dei Sassetti
Fattoria Rossi Firenze
400 ft
Piazza De' Davanzati 3 R
PaStation Firenze
300 ft
Via Porta Rossa 64
Ristorante OLIVIERO 1962
700 ft
Via delle Terme 51/R Near Via Tornabuoni
Rooster Restaurant Firenze
800 ft
Via Porta Rossa
Explore Florence
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Ponte Vecchio
Ponte Vecchio
5 minutes' walk
Iconic bridge lined with shops, famous for its picturesque views. A must-visit for its historical significance and unique charm.
Galleria degli Uffizi
7 minutes' walk
Prestigious art museum housing masterpieces by Michelangelo and Botticelli. Book tickets in advance for a guided experience.
Piazza della Signoria
Piazza della Signoria
6 minutes' walk
Historic square featuring stunning sculptures and the imposing Palazzo Vecchio. A lively spot for culture and local gatherings.
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
9 minutes' walk
Florence's iconic cathedral with its striking dome, remarkable architecture, and impressive intricate details throughout.
Biking along the Arno River
15 minutes' bike ride
Scenic biking routes available near the Arno. Rent bikes to enjoy the picturesque views at your own pace.
Spa Retreat at the Hotel
0 minutes' walk
On-site spa offers relaxation treatments. Perfect for unwinding after exploring the city, with options for couples or solo sessions.
La Bussola
2 minutes' walk
Italian cuisine with fresh seafood and seasonal ingredients. Cozy ambiance, ideal for a casual dining experience.
Odeon Bistro
Odeon Bistro
2 minutes' walk
Charming bistro offering classic Tuscan dishes. Perfect for lunch with outdoor seating for people-watching.
Ristorante OLIVIERO 1962
Ristorante OLIVIERO 1962
3 minutes' walk
Elegant dining with a sophisticated menu featuring local specialties. Reservations recommended for a special occasion.
Teatro della Pergola
15 minutes' walk
Historic theater hosting various performances. Check schedules for musicals and plays while in Florence.
Jazz Club Firenze
10 minutes' walk
Lively venue featuring live jazz music performances. Enjoy a drink while soaking in the vibrant atmosphere of local talent.
Getting around
City Centre
Florence5 min  ·  1400 ft
Airports
Peretola (FLR)11 min  ·  4.5 mi
Galileo Galilei (PSA)122 min  ·  50.5 mi
Train
Florence Santa Maria Novella Railway Station10 min  ·  2700 ft
Bus
Bus stop3 min  ·  700 ft
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Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 45 per day.
Internet
Wireless internet is available in for free.
Breakfast
All visitors are offered a continental breakfast for a fee. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are not allowed.
Languages
English, German, Spanish, Italian, Dutch, Romanian, Japanese, Turkish, Albanian
Year renovated:
2009
Number of floors:
5
Number of rooms:
30
Former name
Golden Hotel Florence

Guest Ratings & Reviews

Real Guest Experiences & Ratings
Review summary
Based on recent reviews
Powered by AI
Guests consistently praise the Golden Tower Hotel & Spa's central location, finding it easy to walk to attractions like the Ponte Vecchio and the Duomo. The rooms are often described as spacious, with some featuring desirable amenities such as a coffee machine and a double shower. A few guests have noted noise issues in specific suites, but many appreciate the overall value, particularly during the off-season, along with the rich breakfast offering continental options and smoothies.
Show moreShow less
Review score
Based on 658 verified reviews
9.6/10
Perfect
98%
Recommend
Location
9.8/10
Staff
9.8/10
Paid Wi-Fi
8.4/10
Value for money
8.9/10
Pros
Perfect location
Comfortable room
Helpful staff
Good breakfast
Cons
Awkward bathroom
Steep spa fee
Poor mobile connection
Guest reviews
based on 658 reviews
9.6/10
based on 850 reviews
9.3/10
Liam from Ireland
Couple
deluxe double or twin room
3 nights in November 2025
|
Reviewed:February 15, 2026
6/10

reasonable experience

helpful staffcentral locationclean roomhigh noiseuncomfortable mattressold furniture
the staff was helpful. i appreciated the location. it was central and allowed for easy walking to various attractions. the room size was good and it was clean.
the noise levels were high. i could hear every step from the room above. the scraping of chairs was constant. the mattresses were old and uncomfortable.
0 Helpful
William from United Kingdom
Family with children
Deluxe Double or Twin Room
4 nights in November 2025
|
Reviewed:January 19, 2026
9/10
central locationvalet parkingvarious options
The location was central. Valet parking was very efficient. The breakfast had a wide variety of options, including fresh fruit and cooked-to-order eggs. The staff provided great coffee service.
The spa only allowed adults, so children could not use the pool.
0 Helpful
Adrian from Germany
Couple
Deluxe Double or Twin Room
3 nights in November 2025
|
Reviewed:January 13, 2026
9/10

Excellent Location, Great Staff

ample storagecoffee machinedouble shower
I stayed in a luxury room and found ample storage for clothing. There was a coffee machine in the room. The double shower was AMAZING!!!
0 Helpful
Dennis from United States
Couple
junior suite
3 nights in November 2025
|
Reviewed:January 11, 2026
9/10
double showercentral location
the staff was helpful (especially during check-in). my room included a double walk-in shower. i slept very well in the comfy bed. the hotel's central location made exploring convenient.
the parking was quite expensive at €45 per day.
0 Helpful
Alexander from Germany
Family with children
Deluxe Double or Twin Room
3 nights in November 2025
|
Reviewed:January 04, 2026
6/10

Mixed Feelings About the Stay

good locationearly morning noiselimited menu
The hotel location was quite good. It was easy to reach main attractions.
Our room was located near a service area, so there was a lot of noise early in the morning (around 6 AM), , made it hard to sleep well. I also noticed the room service menu was quite limited (I expected more options).
0 Helpful
jason from united kingdom
Couple
deluxe double or twin room
4 nights in November 2025
|
Reviewed:December 21, 2025
9.3/10

excellent city center stay

helpful staffcentral locationdim lighting
The staff was helpful. the hotel location is close to many attractions. I found it easy to walk everywhere. the room had ample storage. It also featured a coffee machine. the double shower was fantastic. Fluffy towels were in abundance.
the room lighting was dim, especially in the bathroom, making makeup application difficult.
Service
10/10
Front desk staff was friendly and helpful. They enjoy their job. breakfast staff were efficient. special mention goes to one staff member. He is very knowledgeable about the building and its history.
Dining
9/10
The buffet breakfast offered adequate choices. i could request items, and they would prepare them for me. i saw gluten-free, dairy-free french toast available. the bar area was beautiful. I sat there to recap the day with a cocktail.
Facilities
9/10
The hotel includes a spa. massages are available onsite. i saw original features throughout the building. They have been sympathetically restored. rooms are silent. there are robes available in each room.
0 Helpful
|
Show more
Dennis from Germany
Single
Deluxe Double or Twin Room
4 nights in August 2025
|
Reviewed:October 15, 2025
6/10

acceptable stay with some drawbacks

helpful staffoutdated atmospherejacuzzi service
the staff was helpful . they provided assistance with directions and local attractions.
i found the spa area disappointing. it lacked proper maintenance (specifically, the jacuzzi was out of service) and the overall atmosphere felt outdated.
0 Helpful
Questions of the users
About Golden Tower Hotel & Spa
Can you confirm if the spa facilities are currently available for guests?
10 January 2024
The spa is open daily from 15:00 to 20:00. Guests can enjoy complimentary access, but reservations are required for one-hour sessions. Please note that guests under 18 are not permitted.
What parking options are available for guests arriving by car?
15 February 2024
There is a partnership with a local garage, offering parking at a rate of €45 per night for cars, minivans, or SUVs, with car valet service included.
What steps should I take if I haven't received my booking confirmation?
22 March 2024
If confirmation emails are not received, it is advisable to reach out by providing your name and arrival date or contacting customer care for assistance.
Are there any family-friendly accommodations available, such as connecting rooms?
5 April 2024
Connecting rooms are available but must be reserved in advance to ensure availability for families.
How far is the hotel from major attractions like the statue of David, and what are the taxi fares from the airport?
18 May 2024
The statue of David is just a 10-minute walk from the hotel. Taxi fare from Florence Airport to the hotel is approximately €28 to €30 one way, with higher rates at night.
Can invoices be issued for company bookings?
12 June 2024
Invoices can be prepared for company accommodations upon providing the necessary billing information at check-in.
Is there a porter service and elevator access available at the hotel?
25 July 2024
Porter service is available, and there are elevators for guest convenience, located at ground level.
What kind of breakfast options are available for guests?
30 August 2024
An International Buffet Breakfast is served, offering a range of choices including both continental and hot English breakfast options.
What amenities are provided in terms of room features?
10 September 2024
All rooms are equipped with air conditioning, free Wi-Fi, LCD TVs, minibars (with charges), and complimentary coffee makers among other high-quality amenities.
What is the cost associated with using the spa facilities, and is breakfast included in room rates?
22 October 2024
Access to the spa involves a reservation for €75 per hour for exclusive use, while a buffet breakfast is included with room bookings.

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