Reserve directly with us
Up to 10% cheaper
than with Booking.com
Check rooms and rates
From304US$ /night
Check-in
12Dec2025Select date
Check-out
13Dec2025Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123
-
Steps from Piazza della Signoria
Perfect
9.2
9.8
/10
5.0
4.9
/5

Amenities

The Golden Tower Hotel & Spa offers exclusive access to the Golden Spa, the only spa located in Florence's historic center. Guests can enjoy a range of wellness programs, massages, and traditional beauty treatments. The hotel also provides valet parking service, facilitating access in the pedestrian area of the city.

Rooms

With thirty rooms and suites available in eleven different types, the Golden Tower Hotel accommodates a variety of guest preferences. Notable options include Tower Idro, featuring a Jacuzzi, and the Golden Suite, offering a spacious living area and free access to the spa. Each room combines sophisticated furnishings with soundproofing and marble bathrooms.

Location

Conveniently situated in Piazza Strozzi, the hotel is just steps from Florence's key attractions, including the Uffizi Gallery and Ponte Vecchio. The premier shopping streets, like Via Tornabuoni and Via Roma, are easily accessible, making it a prime location for guests. Its central location ensures that guests can explore the city's artistic and architectural treasures with ease.

Wellness

The hotel's Golden Spa, newly renovated in 2019, incorporates a whirlpool bath, sauna, and Turkish bath with emotional showers. Guests can book traditional beauty treatments or enjoy a couple's Turkish bath for relaxation. Additionally, the spa welcomes external guests seeking tranquility in the heart of the city.

Dining

Dining options at the Golden Tower Hotel include room service that can be customized for guests, allowing for a refined breakfast in the comfort of their rooms. The hotel's central location also provides easy access to nearby restaurants and cafes, enhancing the dining experience. Guests are catered to with in-room dining from local culinary offerings.

Highlights

Location: Steps from iconic attractions

Wellness: Exclusive Golden Spa with Turkish bath

Rooms: Tower Idro with Jacuzzi and Golden Suite

Parking: Valet parking service available

Must-do experiences

  • Visit the San Lorenzo Market for fresh produce and Tuscan specialties.
  • Try the Ribollita soup at Trattoria Mario for an authentic taste.
  • Explore the lesser-known Bardini Garden for stunning views of Florence.
  • Attend a cooking class at Cordon Bleu and learn Tuscan recipes.
  • Stroll through Oltrarno and discover artisan workshops and shops.
View all

Choose the Room

From cosy doubles to spacious family suites – all with flexible options, breakfast, and exclusive deals.
Deluxe Double Room Spa Bath Tower
2 persons
26 m² 
1 King-size bed
Heating
Air conditioning
Deluxe Double or Twin Room Tower
2 persons
26 m² 
1 King-size bed
Heating
Bathtub
Basic Single Room
2 persons
17 m² 
1 Single bed
Shower
Heating
Classic Double or Twin Room
2 persons
18 m² 
1 King-size bed
Heating
Bathtub
Click button to see more rooms
Show all rooms
Show all roomsLess

Check Dates & Room Rates

See what's available for your travel dates

Amenities

Thoughtfully designed amenities for a comfortable & memorable stay

General

  • No smoking on site
  • Free Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Locker room
  • Lift
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Children's menu

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Spa & wellness centre
  • Sauna
  • Turkish bath
  • Steam room
  • Jacuzzi
  • Pedicure
  • Manicure
  • Waxing
  • Body scrub
  • Facial
  • Treatment room
  • Back massage
  • Head massage
  • Full body massage
  • Foot massage
  • Make up services

Room features

  • Free Wi-Fi in rooms
  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Mirror
  • Armchair
  • Ironing facilities

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle

Bedroom

  • Down comforter

Media

  • Flat-screen TV
  • Direct dial telephone
  • AM/FM alarm clock

Room decor

  • Parquet floor
Show more

Location

Piazza Strozzi 11/R, Florence, Italy, 50123
Map view
Piazza Strozzi 11/R, Florence, Italy, 50123
Nearby
Museum
Gallerie Degli Uffizi
570 m
Bridge
Ponte Vecchio
360 m
Square
Piazza della Signoria
440 m
Museum
Palazzo Vecchio
440 m
Landmark
Campanile di Giotto
490 m
Museum
Strozzi Palace
190 m
Church
Basilica of Santa Maria Novella
430 m
Museum
Museum of Opera of Saint Maria of Fiore
510 m
Square
Piazza della Repubblica
230 m
Church
Battistero di San Giovanni
440 m
Church
Church and Museum of Orsanmichele
320 m
Piazza della Signoria
Loggia dei Lanzi
430 m
Store
Via de' Tornabuoni
230 m
Restaurants
La Bussola
110 m
Via Porta Rossa 58/R Angolo Piazza Davanzati
Odeon Bistro
140 m
Piazza Degli Strozzi 8r
Colle Bereto
120 m
Piazza Degli Strozzi 5/r
Temakinho Florence Strozzi
60 m
Piazza degli Strozzi 14/15 Rosso
Ristorante OLIVIERO 1962
200 m
Via delle Terme 51/R Near Via Tornabuoni
Strozzi Caffe Colle Bereto Winery
50 m
Palazzo Strozzi
Obica Mozzarella Bar
170 m
Via Dei Tornabuoni 16 Tornabuoni
Rooster Restaurant Firenze
220 m
Via Porta Rossa
Explore Florence
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Ponte Vecchio
Ponte Vecchio
5 minutes' walk
Iconic bridge lined with shops, famous for its picturesque views. A must-visit for its historical significance and unique charm.
Galleria degli Uffizi
7 minutes' walk
Prestigious art museum housing masterpieces by Michelangelo and Botticelli. Book tickets in advance for a guided experience.
Piazza della Signoria
Piazza della Signoria
6 minutes' walk
Historic square featuring stunning sculptures and the imposing Palazzo Vecchio. A lively spot for culture and local gatherings.
Cathedral of Santa Maria del Fiore
Cathedral of Santa Maria del Fiore
9 minutes' walk
Florence's iconic cathedral with its striking dome, remarkable architecture, and impressive intricate details throughout.
Biking along the Arno River
15 minutes' bike ride
Scenic biking routes available near the Arno. Rent bikes to enjoy the picturesque views at your own pace.
Spa Retreat at the Hotel
0 minutes' walk
On-site spa offers relaxation treatments. Perfect for unwinding after exploring the city, with options for couples or solo sessions.
La Bussola
La Bussola
2 minutes' walk
Italian cuisine with fresh seafood and seasonal ingredients. Cozy ambiance, ideal for a casual dining experience.
Odeon Bistro
Odeon Bistro
2 minutes' walk
Charming bistro offering classic Tuscan dishes. Perfect for lunch with outdoor seating for people-watching.
Ristorante OLIVIERO 1962
Ristorante OLIVIERO 1962
3 minutes' walk
Elegant dining with a sophisticated menu featuring local specialties. Reservations recommended for a special occasion.
Teatro della Pergola
15 minutes' walk
Historic theater hosting various performances. Check schedules for musicals and plays while in Florence.
Jazz Club Firenze
10 minutes' walk
Lively venue featuring live jazz music performances. Enjoy a drink while soaking in the vibrant atmosphere of local talent.
Getting around
City Centre
Florence5 min  ·  400 m
Airports
Peretola Airport (FLR)11 min  ·  6.8 km
Pisa International Airport - Galileo Galilei (PSA)123 min  ·  81.4 km
Train
Florence Santa Maria Novella Railway Station10 min  ·  800 m
Bus
Bus stop3 min  ·  200 m
Unlock Early-Bird Deals
Grab Exclusive Rates Instantly
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 45 per day.
Internet
is available in for free.
Breakfast
All visitors are offered a continental breakfast for a fee. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are not allowed.
Languages
English, German, Spanish, Italian, Dutch, Romanian, Japanese, Turkish, Albanian
Year renovated:
2009
Number of floors:
5
Number of rooms:
30
Former name
Golden Hotel Florence
Questions of the users
About Golden Tower Hotel & Spa
Can you confirm if the spa facilities are currently available for guests?
10 January 2024
The spa is open daily from 15:00 to 20:00. Guests can enjoy complimentary access, but reservations are required for one-hour sessions. Please note that guests under 18 are not permitted.
What parking options are available for guests arriving by car?
15 February 2024
There is a partnership with a local garage, offering parking at a rate of €45 per night for cars, minivans, or SUVs, with car valet service included.
What steps should I take if I haven't received my booking confirmation?
22 March 2024
If confirmation emails are not received, it is advisable to reach out by providing your name and arrival date or contacting customer care for assistance.
Are there any family-friendly accommodations available, such as connecting rooms?
5 April 2024
Connecting rooms are available but must be reserved in advance to ensure availability for families.
How far is the hotel from major attractions like the statue of David, and what are the taxi fares from the airport?
18 May 2024
The statue of David is just a 10-minute walk from the hotel. Taxi fare from Florence Airport to the hotel is approximately €28 to €30 one way, with higher rates at night.
Can invoices be issued for company bookings?
12 June 2024
Invoices can be prepared for company accommodations upon providing the necessary billing information at check-in.
Is there a porter service and elevator access available at the hotel?
25 July 2024
Porter service is available, and there are elevators for guest convenience, located at ground level.
What kind of breakfast options are available for guests?
30 August 2024
An International Buffet Breakfast is served, offering a range of choices including both continental and hot English breakfast options.
What amenities are provided in terms of room features?
10 September 2024
All rooms are equipped with air conditioning, free Wi-Fi, LCD TVs, minibars (with charges), and complimentary coffee makers among other high-quality amenities.
What is the cost associated with using the spa facilities, and is breakfast included in room rates?
22 October 2024
Access to the spa involves a reservation for €75 per hour for exclusive use, while a buffet breakfast is included with room bookings.

Next best alternative

Consider them for your next trip.
Check-in
12Dec2025Select date
Check-out
13Dec2025Select date
Rooms and Guests2 Guests, 1 Room
Need more options?
Check Top hotels near Golden Tower Hotel & Spa
Hotel Milu Florence Room photo
Mobile-only price

Hotel Milu Florence

9.3
Perfect538 reviews
55m from property
USD 131USD 117
per night
Nh Collection Firenze Porta Rossa Hotel Exterior photo
Mobile-only price

Nh Collection Firenze Porta Rossa Hotel

9.0
Perfect582 reviews
66m from property
USD 433USD 389
per night
Il Tornabuoni The Unbound Collection By Hyatt Hotel Florence Room photo
Mobile-only price

Il Tornabuoni The Unbound Collection By Hyatt Hotel Florence

9.3
Perfect347 reviews
85m from property
USD 112USD 100
per night